|2002年11月04日16:53:05 网易教育 |
the following is a recommendation from the president of appleby college.
"whereas appleby college holds class reunions every five years, edelston college holds annual reunions for all classes, during which edelston's alumni are treated to banquets, lectures, and student performances, enhancing their loyalty to the college and their willingness to donate money. edelston college receives most of its alumni donations during or shortly after these reunions. therefore, the best way for appleby to increase its alumni donations is to offer similar reunion activities and to have each graduating class hold annual reunions."
the following is a memo from the business manager of national daily news.
"to expand the home delivery service of our national newspaper, we should concentrate on the state of urba rather than on the state of sylva. first, the population of sylva is more widely dispersed, which would require us to spend more money to deliver our papers in that area, resulting in less rofit per customer. second, a long-term study of television viewing habits suggests that sylvans prefer local to national news, since they spend twice as much time viewing local news programs as they do viewing national programs. finally, because events in urba receive more coverage in our newspaper than do events in sylva, we can expect urbans to be more interested in reading our newspaper."
the following appeared in a health newsletter.
"eating a heavy meal may increase the risk of heart attack. a recent survey of 2,000 people who had had a heart attack revealed that 158 of them said they had eaten a heavy meal within 24 hours before their heart attack, and 25 of them said they had eaten a heavy meal within 2 hours before their heart attack. eating and digesting food releases hormones into the bloodstream and temporarily increases heart rate and blood pressure slightly. both of these things put stress on the heart. therefore, people who are at risk of having a heart attack can lower that risk by not overeating."
the following appeared in the pine city gazette.
"fifteen years ago, pine city launched an electricity-conservation program that reimbursed residents some of the cost for replacing energy-wasteful motors, home office equipment, and home appliances with energy-efficient ones. for ten years, spending on this program increased annually, and annual total energy consumption declined. but spending on the program began to decline five years ago, and since then pine city's total electricity consumption has increased sharply. if this increased usage continues, the city will have to build a costly new power plant. obviously the best way to avoid this expense is to increase reimbursement to residents for replacing energy-wasteful equipment. this will reduce energy usage to the levels of five years ago."
the following is a memo from the president of cyberell computer company.
"all of our customer-service employees recently attended a two-day retreat during which they received retraining in effective customer service. subsequently, cyberell's employee-performance study showed that the retreat benefited new employees—those who have worked with cyberell for less than two years—far more than it did experienced employees. according to the study, after the retreat new employees were able to handle an average of ten percent more calls per hour, and the total number of customer complaints about new employees decreased, but experienced employees showed little improvement in these areas. therefore, cyberell should send only new employees to future retreats and should use the resulting savings to double the length of the retreats so that the retreats will be more likely to yield optimum employee performance."
the following appeared in a health newsletter.
"a ten-year nationwide study of the effectiveness of wearing a helmet while bicycling indicates that ten years ago, approximately 35 percent of all bicyclists reported wearing helmets, whereas today that number is nearly 80 percent. another study, however, suggests that during the same ten-year period, the number of accidents caused by bicycling has increased 200 percent. these results demonstrate that bicyclists feel safer because they are wearing helmets and they take more risks as a result. thus, to reduce the number of serious injuries from bicycle accidents, the government should concentrate more on educating people about bicycle safety and less on encouraging or requiring bicyclists to wear helmets."
the following is a letter to the editor of the waymarsh times.
"traffic problems here in waymarsh are obviously reaching record levels. while just three months ago it would take me 15 minutes to get to work, it now takes closer to 25. waymarsh should follow the example of our neighboring city gearsville. last year, gearsville implemented a policy that rewards people who share rides to work with coupons for free gas. pollution levels in gearsville have dropped since the policy was implemented, and several friends who live in gearsville tell me that their trip to work is quicker than it used to be. with the terrible traffic and high pollution in waymarsh, we must implement a policy similar to gearsville's."
the following appeared in a newsletter from a national astronomy association.
"various sources are predicting higher-than-average temperatures across the country next winter, including in sun city, the traditional location of our yearly winter conference. higher winter temperatures are sure to result in higher-than-usual tourism in sun city, a location already known for its attractive beaches and good weather. hotels will have fewer rooms available, transportation will be more difficult to reserve, and public places such as parks and restaurants will be more crowded. these conditions are likely to significantly reduce attendance at the conference. we should therefore move our conference to a city less popular with winter tourists."
the following is a memo from the business manager of valu-mart stores.
"over 70 percent of the respondents to a recent survey reported that they are required to take more work home with them from the workplace than they were in the past. since valu-mart has not seen impressive sales in its office-supply departments in the past, we should take advantage of this work-at-home trend by increasing at all valu-mart stores the stock of home office machines such as printers, small copy machines, paper shredders, and fax machines. we will also increase stock of office supplies such as paper, pens, and staplers. with these changes, our office-supply departments will become the most profitable component of our stores."
the following appeared in a memo from grocery town's regional manager.
"the new grocery town store in elm city, located near a new residential development, has a 'high-low' pricing policy where average prices are relatively high, but deep discounts are offered on some items in weekly specials. this store has been showing increased profits every month as the nearby residential development gets closer to full capacity. it follows that people prefer a pricing policy where they can find bargains on specific items. since there is a new residential development planned in oak city, we should change the pricing policy at all of our oak city stores from our current 'everyday low prices' policy to a 'high-low' policy. this will increase the profits at all of our stores in oak city."
the following appeared in a clothing industry trade journal in the country of sartoria.
"a popular fashion magazine recently conducted a survey of consumers' opinions about clothing prices, using prepaid mailing envelopes. eighty-nine percent of the approximately 20,000 respondents reported that they were either "dissatisfied" or "very dissatisfied" with current clothing prices. the large number of responses indicates that the sartorian clothing industry is at risk. given the survey results, clothing manufacturers must find a way to reduce prices in order to keep their existing customers and maintain their businesses."
a recently completed study shows that people dwelling in stairs-only apartment buildings (that is, buildings without elevators) live an average of three years longer than do people who live in buildings with both elevators and stairs. a second study shows that elderly residents of buildings with elevators make, on average, twice as many visits to doctors each year as do elderly residents of buildings without elevators. these findings suggest that even a very moderate amount of daily exercise, such as that required to use the stairs leading to and from one's apartment, can increase people's health and longevity. the findings also suggest that new apartment buildings should be constructed with as few elevators as possible.
the following was published by a consumer protection agency.
"three years ago, so-low launched a nationwide ad campaign, focusing heavily on sunny regions and distributing free sunglasses there. but although so-low sunglasses cost less than higher-priced brands, they block a smaller proportion of the sun's rays, including the type of rays known to damage the eyes even when the person wearing the sunglasses feels no discomfort. a recent study suggests that so-low sunglasses can actually increase the risk of damage to people's eyes by creating a false sense of security. the study shows a sharp increase in the incidence of vision problems in the sunny regions over the past three years. these findings suggest that anyone concerned about eye damage from the sun should avoid so-low brand and instead either pay for higher-priced brands or wear no sunglasses at all."
the following proposal was raised at a meeting of the franklin city council.
"franklin airport, which is on a bay, is notorious for flight delays. the airport management wants to build new runways to increase capacity but can only do so by filling in 900 acres of the bay. the bay coalition organization objects that filling in the bay will disrupt tidal patterns and harm wildlife. but the airport says that if it is permitted to build its new runways, it will fund the restoration of 1,000 acres of wetlands in areas of the bay that have previously been damaged by industrialization. this plan should be adopted, for it is necessary to reduce the flight delays, and the wetlands restoration part of the plan ensures that the bay's environment will actually be helped rather than hurt."
the following appeared in a memo from the vice president of marketing at dura-sock, inc.
"a recent study of dura-sock wearers suggests that our company is wasting the money it spends on its patented "endure" manufacturing process, which ensures that our socks are strong enough to last for two years. dura-sock has always advertised its use of the "endure" process, but the new study shows that the average dura-sock customer actually purchases new dura-socks every three months. furthermore, dura-sock customers surveyed in our largest market, northeastern united states cities, say that they most value dura-sock's stylish appearance and availability in many colors. these findings suggest that dura-sock can increase its profits by discontinuing its use of the "endure" manufacturing process."
the following appeared in a memo from the principal of sherwood junior high school.
="it =appears that the lighting in sherwood high's classrooms, which have large windows but minimal overhead light sources, is impairing student academic performance and teacher morale. records show that during december and january, the two months with the fewest hours of daylight, attendance rates fall, average daily class participation drops, and grades decline. teacher resignations are also highest during these months. according to a study of tundra vocational school, which experiences entire seasons with little daylight, students' grade point averages increased when day glow light bulbs, which mimic sunlight, were installed in classrooms. this study suggests that sherwood can improve students' academic performance and teachers' morale by using day glow light bulbs in winter."
the following appeared in a letter to the editor of the maple city newspaper.
"twenty years ago pine city established strict laws designed to limit the number of new buildings that could be constructed in the city. since that time the average housing prices in pine city have increased considerably. chestnut city, which is about the same size as pine city, has over the past twenty years experienced an increase in average housing prices similar to pine city, but chestnut city never established any laws that limit new building construction. so it is clear that laws limiting new construction have no effect on average housing prices. so if maple city were to establish strict laws that limit new building construction, these laws will have no effect on average housing prices."
the following appeared in a brenton newspaper.
"the brenton power plant draws water from scott's river for its cooling system and releases the warmed water back into the river. the town council recommends that the plant install a more efficient cooling system that uses less water, claiming it will be more environmentally sound. however, in uptown, where the new system is used, a study found that the complex network of pipes in the new system tends to accumulate algae. the build up of algae can be avoided by scrubbing the pipes, which is costly, or by adding an herbicide to the water in the pipes to prevent algae accumulation. but water containing the herbicide cannot be released back into the river and it is known that low water levels can harm river ecosystems accustomed to higher levels. therefore, brenton power plant should continue to use the old cooling system exclusively."
the following appeared in an editorial in the seatown newspaper.
"seatown has a large port exclusively for fishing boats, whose owners pay fees for the upkeep of the docks and for facilities for cleaning engines and repairing nets. in recent years, declining fish populations have decreased fishing revenue and forced many owners to stop fishing altogether. as a result, the port has a high vacancy rate and port managers are considering allowing pleasure boats, including cruise ships and other large vessels, to use the port in order to increase revenue. but allowing pleasure boats into the port would be a mistake, because the fishing boats would be forced out of the port. we should preserve the port for the fishing fleet, which, unlike pleasure boats, contributes to the prosperity of seatown."
the following editorial appeared in a newspaper in the country of solaria.
"the eliot valley region was primarily agricultural twenty years ago. in the past twenty years, however, many computer-chip manufacturers have opened factories there. a recent study found that water pollution in the region was worse than in any other region in the country. moreover, the computer-chip factories, which use large quantities of water to manufacture the chips, are probably responsible for the low levels of water in the region's lakes and reservoirs. therefore, if the region's computer-chip makers had limits placed on the amount of water they could use, water quality would improve."
the following appeared in a health newsletter.
"according to a recent study, people with many social ties report catching colds less often than do people with few social ties. consequently, researchers conclude that having an active social life probably helps strengthen the immune system. the researchers note that catching a cold—one of a family of highly contagious viruses—gives the cold-sufferer temporary immunity to that virus in the future, but not to the many other related viruses. merely being exposed to a new cold virus, however, is not enough for a person to catch a cold, since a strong immune system can successfully fight off some new viruses. thus, in order to prevent catching a cold, people should strengthen their immune systems by becoming more active socially."
one kind of brain-scanning device is used by doctors to monitor normal as well as abnormal activity in a patient's brain. the device provides precise measurements of blood flow in the brain, a known indicator of how the brain is working. unfortunately, the device requires patients to remain completely still with their heads in the scanning machine, which makes a very loud noise. under these uncomfortable conditions, it is doubtful that doctors can get accurate measurements. a new head-mounted device that measures eye movements rather than blood flow and allows patients to move around will undoubtedly provide better brain measurements. thus, the new head-mounted device should replace the older device at all hospitals and research institutions.
blue city highway had always been notorious for its tight curves and poor roadway visibility, and the accident rate there was generally very high. last year the highway was redesigned to broaden the curves and improve roadway visibility. drivers report that they now feel much safer driving on the highway and that the redesign has been a big improvement. but the number of accidents on the highway has not been significantly lower in the six months since the redesign than it was in the six months before the redesign. therefore, the redesign clearly did not improve the curves and roadway visibility enough to make a difference.
the following appeared in a letter from the mayor of tudor city.
"after a major airline chose yorkville as its regional flight hub, the number of businesses in that city almost doubled and local tax revenue increased by 50 percent. in addition, as travel to yorkville became easier, most respondents to a survey of the country's top executives identified yorkville as a desirable place to transact business. to secure efficient transportation for tudor city and stimulate our local economy, we should build a new airport, like the one in yorkville, that is suitable for a regional flight hub."
the following appeared in a memo from the president of a company that makes breakfast cereals.
"in a recent study, subjects who ate soybeans at least five times per week had significantly lower cholesterol levels than subjects who ate no soy products. by fortifying our wheat-o cereal with soy protein, we can increase sales by appealing to additional consumers who are concerned about their health. this new version of wheat-o should increase company profits and, at the same time, improve the health of our customers."
the following appeared in a memo from the chief operating officer of the presto manufacturing company.
"since orders for our major product increased by over 200 percent last quarter, we should promptly expand production by building a new manufacturing plant in summit city. summit city is the ideal location for the new plant because it has low property taxes, extensive blocks of land available for immediate purchase, and a large number of residents who are not currently employed."
the following appeared in a memo from the economic minister of the small country paucia.
"using a newly developed variety of seed, farmers in our neighboring country abundia produced 80 percent more rice last year than in any previous year. to increase the income of farmers in our own country, we should encourage them to cultivate this new variety of rice rather than some of their traditional crops. such high yields of rice will also improve our country's balance of trade by enabling us to begin exporting it."
the following appeared in a memo from the director of a large group of hospitals.
"in a laboratory study of liquid antibacterial hand soaps, a concentrated solution of nadasept killed 40 percent more bacteria than the liquid hand soaps currently used in our hospitals. during a subsequent test of nadasept at our hospital in saluda, that hospital reported significantly fewer cases of patient infection than did any of the other hospitals in our group. therefore, to prevent serious patient infections, we should supply nadasept at all hand washing stations throughout our hospital system."
the following appeared in a memo from the manager of television station kick.
"a nationwide survey reveals that a sizeable majority of men would like to see additional sports programs on television. after television station wack increased its sports broadcasts, its share of the television audience in its viewing area almost doubled. to gain a larger audience share in our area, and thus increase company profits, kick should also revise its broadcast schedule to include more sports coverage."
the following appeared in a magazine focusing on health and fitness.
"a recent study of several nutritional supplements showed that subjects who took a daily pill containing luceen had significantly better vision of distant objects than subjects in the study who took other nutritional supplements. luceen appears naturally in a tasty fruit that grows on the island of bonopia, and very few inhabitants of that island wear eyeglasses or other corrective lenses. such evidence suggests that people who develop vision problems should take regular luceen supplements."
the following appeared in a memo from a budget planner in sophia county.
"census data indicate that the number of retired couples without children who are moving into sophia county is steadily rising; private schools in our county report substantial increases in enrollment; and a statewide survey of parents shows that over 10 percent now support the idea of home schooling instead of public schooling funded by the county government. such demographic trends suggest that our county will not have to construct new
school buildings and that we can therefore decrease the budget for county-funded public schools."
the following appeared in a memo from the president of bower builders, a company that constructs new homes.
"a nationwide survey reveals that the two most desired home features are a bathroom with a whirlpool tub and a large kitchen. homes in a nearby development built by our competitor, domus construction, have whirlpool tubs and have sold much faster and at significantly higher prices than the average. to increase our sales and profits, we should include whirlpool tubs and larger kitchens as standard features in all our new homes. since
our recent buyers have voiced no complaints about small yards, we can also increase profits by decreasing the size of our yards."
the following appeared in a memo from a vice president of a large, highly diversified company.
"ten years ago our company had two new regional office buildings built in two different regions. the buildings were erected by two different construction companies—alpha and zeta. even though the two buildings had virtually identical floor plans, the building constructed by zeta cost 30 percent more to build, and its expenses for maintenance last year were twice those of the building constructed by alpha. furthermore, the energy consumption of the zeta building has been higher than that of the alpha building every year since its construction. such data, plus the fact that alpha has a stable workforce with little employee turnover, indicate that we should use alpha construction company, rather than zeta, for all future building projects."
the following is a recommendation from the human resources department at techforce computer company.
"many working parents report that problems related to their childcare arrangements are a major reason for absenteeism from their jobs. bridgewell corporation, a tele-communications company, implemented an on-site childcare program and after one year, the company reported that unscheduled absences had declined by 25 percent. since techforce has had an increase in unscheduled employee absences over the past year, we should therefore implement our own on-site childcare program. the program will undoubtedly reduce our unscheduled employee absences, resulting in significantly increased productivity."
the following appeared in an article in supplements today.
"dieticians have long known that professional athletes who eat a lot of nuts have higher levels of endurance than those who do not. researchers have recently discovered that the particular combination of vitamin n and fiber found in some nuts provides a boost for those who participate in strenuous physical activities daily. both vitamin n and fiber supplements are easily synthesized and widely available. as a result, all those who participate in athletic activities will be able to increase their endurance and win more games by taking vitamin n along with a fiber supplement."【源文件来自：ETS 】