网易营销中心经理:网易介绍及态度营销分享

2015-12-04 01:58

原图

评论 ( 0 )

标签：有态度网易营销 2015金翼奖

2015年12月3日，第七届“金翼奖”网易教育年度大选颁奖典礼在北京海航万豪国际酒店落下帷幕，最终包括年度教育风云人物、年度教育突出贡献人物、最具综合实力教育集团等16个奖项被悉数颁出。

网易营销中心经理:网易介绍及态度营销分享

图集已浏览完毕

重新浏览

评论 ( 0 )

推荐视频

争议！孙兴慜角球直接破门，巴因德…

手帝顶飞琼斯难阻崩盘！辽篮赛季分…

上
一
图
片

下
一
图
集

教育规划纲要实施5周年新闻发…

{
            "info": {
                "setname": "网易营销中心经理:网易介绍及态度营销分享",
                "imgsum_bk": 24,
                "imgsum": 24,
                "lmodify": "2015-12-04 01:58:22",
                "prevue": "2015年12月3日，第七届“金翼奖”网易教育年度大选颁奖典礼在北京海航万豪国际酒店落下帷幕，最终包括年度教育风云人物、年度教育突出贡献人物、最具综合实力教育集团等16个奖项被悉数颁出。",
                "channelid": "",
                "reporter": "",
                "source": "",
                "dutyeditor": "",
                "prev": {
                    "setname": "教育规划纲要实施5周年新闻发布会（一）",
                    "simg": "http://img3.cache.netease.com/photo/0029/2015-12-09/100x75_BADC157T25UA0029.png",
                    "seturl": "/photoview/25UA0029/89507.html"
                },
                "next": {
                    "setname": "教育规划纲要实施5周年新闻发布会（一）",
                    "simg": "http://img3.cache.netease.com/photo/0029/2015-12-09/100x75_BADC157T25UA0029.png",
                    "seturl": "/photoview/25UA0029/89507.html"
                }
            },
            "list": [
            
                
                {
                   "id": "B9V37K0I25UA0029",
                   "img": "http://img3.cache.netease.com/photo/0029/2015-12-04/B9V37K0I25UA0029.jpg",
                   "timg": "http://img3.cache.netease.com/photo/0029/2015-12-04/B9V37K0I25UA0029.jpg",
                   "simg": "http://img3.cache.netease.com/photo/0029/2015-12-04/B9V37K0I25UA0029.jpg",
                   "oimg": "http://img3.cache.netease.com/photo/0029/2015-12-04/B9V37K0I25UA0029.jpg",
                   "osize": {},
                   "title": "2015年12月3日，第七届“金翼奖”2015网易教育年度大选颁奖典礼在京隆重举行，本届“金翼奖”的主题为《让教育回归本质》。网易传媒营销管理中心总经理李淼先生，在典礼上为我们做了网易介绍及态度营销分享的演讲。",
                   "note": "",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "B9UM2PPQ25UA0029",
                   "img": "http://img3.cache.netease.com/photo/0029/2015-12-03/B9UM2PPQ25UA0029.png",
                   "timg": "http://img3.cache.netease.com/photo/0029/2015-12-03/B9UM2PPQ25UA0029.png",
                   "simg": "http://img3.cache.netease.com/photo/0029/2015-12-03/B9UM2PPQ25UA0029.png",
                   "oimg": "http://img3.cache.netease.com/photo/0029/2015-12-03/B9UM2PPQ25UA0029.png",
                   "osize": {},
                   "title": "李淼先生呼吁在座的各位教育专家，让80后所受的教育和压力不要在90后、00后、10后身上再出现，希望下一代有幸可以乘着中国教育改革的东风获得更好的人生成长和更少的人生压力。",
                   "note": "",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "B9UM2QD125UA0029",
                   "img": "http://img3.cache.netease.com/photo/0029/2015-12-03/B9UM2QD125UA0029.png",
                   "timg": "http://img3.cache.netease.com/photo/0029/2015-12-03/B9UM2QD125UA0029.png",
                   "simg": "http://img3.cache.netease.com/photo/0029/2015-12-03/B9UM2QD125UA0029.png",
                   "oimg": "http://img3.cache.netease.com/photo/0029/2015-12-03/B9UM2QD125UA0029.png",
                   "osize": {},
                   "title": "李淼先生表示，对于中国的教育来说，不管历尽了多少的困难，多少的风浪，信心一定是需要大家秉持和坚持的。",
                   "note": "",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "B9UM2R4M25UA0029",
                   "img": "http://img3.cache.netease.com/photo/0029/2015-12-03/B9UM2R4M25UA0029.png",
                   "timg": "http://img3.cache.netease.com/photo/0029/2015-12-03/B9UM2R4M25UA0029.png",
                   "simg": "http://img3.cache.netease.com/photo/0029/2015-12-03/B9UM2R4M25UA0029.png",
                   "oimg": "http://img3.cache.netease.com/photo/0029/2015-12-03/B9UM2R4M25UA0029.png",
                   "osize": {},
                   "title": "我们可以看到，在线教育这个领域每年的增长率还是非常高的，基本上每年都是可以以20%到30%的速度在递增，这个市场的盘子也非常的大。2015年的时候已经达到了1200万，2017年能达到接近2000万。",
                   "note": "",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "B9UM2S2A25UA0029",
                   "img": "http://img3.cache.netease.com/photo/0029/2015-12-03/B9UM2S2A25UA0029.png",
                   "timg": "http://img3.cache.netease.com/photo/0029/2015-12-03/B9UM2S2A25UA0029.png",
                   "simg": "http://img3.cache.netease.com/photo/0029/2015-12-03/B9UM2S2A25UA0029.png",
                   "oimg": "http://img3.cache.netease.com/photo/0029/2015-12-03/B9UM2S2A25UA0029.png",
                   "osize": {},
                   "title": "李淼先生的信心来自于用户的不断增加，艾瑞调查显示2017年基本上有1.2亿在线教育用户接受互联网式的服务。",
                   "note": "",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "B9UM2SJB25UA0029",
                   "img": "http://img3.cache.netease.com/photo/0029/2015-12-03/B9UM2SJB25UA0029.png",
                   "timg": "http://img3.cache.netease.com/photo/0029/2015-12-03/B9UM2SJB25UA0029.png",
                   "simg": "http://img3.cache.netease.com/photo/0029/2015-12-03/B9UM2SJB25UA0029.png",
                   "oimg": "http://img3.cache.netease.com/photo/0029/2015-12-03/B9UM2SJB25UA0029.png",
                   "osize": {},
                   "title": "信赖是网易态度营销的一个关键词，对于合作伙伴来说既要有信心、信任，甚至还希望有依赖。",
                   "note": "",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "B9UM2TH425UA0029",
                   "img": "http://img3.cache.netease.com/photo/0029/2015-12-03/B9UM2TH425UA0029.png",
                   "timg": "http://img3.cache.netease.com/photo/0029/2015-12-03/B9UM2TH425UA0029.png",
                   "simg": "http://img3.cache.netease.com/photo/0029/2015-12-03/B9UM2TH425UA0029.png",
                   "oimg": "http://img3.cache.netease.com/photo/0029/2015-12-03/B9UM2TH425UA0029.png",
                   "osize": {},
                   "title": "之所以提到信赖是因为网易本身的实力和能力是非常多元的，网易有很多的领域可以和很多伙伴有深度的结合，包括教育领域。",
                   "note": "",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "B9UM2U6S25UA0029",
                   "img": "http://img3.cache.netease.com/photo/0029/2015-12-03/B9UM2U6S25UA0029.png",
                   "timg": "http://img3.cache.netease.com/photo/0029/2015-12-03/B9UM2U6S25UA0029.png",
                   "simg": "http://img3.cache.netease.com/photo/0029/2015-12-03/B9UM2U6S25UA0029.png",
                   "oimg": "http://img3.cache.netease.com/photo/0029/2015-12-03/B9UM2U6S25UA0029.png",
                   "osize": {},
                   "title": "李淼先生表示在线教育的核心点是移动化在线教育，在线教育网易比较成功的是在于在这个领域有独一无二的移动的布局。",
                   "note": "",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "B9UM2V1F25UA0029",
                   "img": "http://img4.cache.netease.com/photo/0029/2015-12-03/B9UM2V1F25UA0029.png",
                   "timg": "http://img4.cache.netease.com/photo/0029/2015-12-03/B9UM2V1F25UA0029.png",
                   "simg": "http://img4.cache.netease.com/photo/0029/2015-12-03/B9UM2V1F25UA0029.png",
                   "oimg": "http://img4.cache.netease.com/photo/0029/2015-12-03/B9UM2V1F25UA0029.png",
                   "osize": {},
                   "title": "他相信一个有影响力媒体平台，首先是深度合作的基础。",
                   "note": "",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "B9UM2VHG25UA0029",
                   "img": "http://img4.cache.netease.com/photo/0029/2015-12-03/B9UM2VHG25UA0029.png",
                   "timg": "http://img4.cache.netease.com/photo/0029/2015-12-03/B9UM2VHG25UA0029.png",
                   "simg": "http://img4.cache.netease.com/photo/0029/2015-12-03/B9UM2VHG25UA0029.png",
                   "oimg": "http://img4.cache.netease.com/photo/0029/2015-12-03/B9UM2VHG25UA0029.png",
                   "osize": {},
                   "title": "网易对于在线教育或者对于用户教育的一种情怀和支持，同时每年也会独家的引进非常多的教育领域的独家的资源。",
                   "note": "",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "B9UM30BE25UA0029",
                   "img": "http://img3.cache.netease.com/photo/0029/2015-12-03/B9UM30BE25UA0029.png",
                   "timg": "http://img3.cache.netease.com/photo/0029/2015-12-03/B9UM30BE25UA0029.png",
                   "simg": "http://img3.cache.netease.com/photo/0029/2015-12-03/B9UM30BE25UA0029.png",
                   "oimg": "http://img3.cache.netease.com/photo/0029/2015-12-03/B9UM30BE25UA0029.png",
                   "osize": {},
                   "title": "网易同时可以信赖的一点是网易邮箱，基本上邮箱整个的转型是转向移动客户端的平台，会影响中国几亿工作状态下的移动用户。",
                   "note": "",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "B9UM317U25UA0029",
                   "img": "http://img4.cache.netease.com/photo/0029/2015-12-03/B9UM317U25UA0029.png",
                   "timg": "http://img4.cache.netease.com/photo/0029/2015-12-03/B9UM317U25UA0029.png",
                   "simg": "http://img4.cache.netease.com/photo/0029/2015-12-03/B9UM317U25UA0029.png",
                   "oimg": "http://img4.cache.netease.com/photo/0029/2015-12-03/B9UM317U25UA0029.png",
                   "osize": {},
                   "title": "还有一个可以信赖的网易打造的精品产品的能力，不管移动营销怎么做，都是要赋予产品的。",
                   "note": "",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "B9UM31MR25UA0029",
                   "img": "http://img4.cache.netease.com/photo/0029/2015-12-03/B9UM31MR25UA0029.png",
                   "timg": "http://img4.cache.netease.com/photo/0029/2015-12-03/B9UM31MR25UA0029.png",
                   "simg": "http://img4.cache.netease.com/photo/0029/2015-12-03/B9UM31MR25UA0029.png",
                   "oimg": "http://img4.cache.netease.com/photo/0029/2015-12-03/B9UM31MR25UA0029.png",
                   "osize": {},
                   "title": "面对2015年的现状和挑战，网易希望可以带给在座的伙伴们营销方式和营销资源是具有开拓性、创新性的，是和以往不太一样的。",
                   "note": "",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "B9UM32O825UA0029",
                   "img": "http://img4.cache.netease.com/photo/0029/2015-12-03/B9UM32O825UA0029.png",
                   "timg": "http://img4.cache.netease.com/photo/0029/2015-12-03/B9UM32O825UA0029.png",
                   "simg": "http://img4.cache.netease.com/photo/0029/2015-12-03/B9UM32O825UA0029.png",
                   "oimg": "http://img4.cache.netease.com/photo/0029/2015-12-03/B9UM32O825UA0029.png",
                   "osize": {},
                   "title": "网易这样一个大的平台，可以为我们创造在更多移动平台开拓的扩大。",
                   "note": "",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "B9UM338F25UA0029",
                   "img": "http://img3.cache.netease.com/photo/0029/2015-12-03/B9UM338F25UA0029.png",
                   "timg": "http://img3.cache.netease.com/photo/0029/2015-12-03/B9UM338F25UA0029.png",
                   "simg": "http://img3.cache.netease.com/photo/0029/2015-12-03/B9UM338F25UA0029.png",
                   "oimg": "http://img3.cache.netease.com/photo/0029/2015-12-03/B9UM338F25UA0029.png",
                   "osize": {},
                   "title": "图中这些奖代表的是营销创新的能力，业界对网易的认可，也代表了对网易营销能力的认可。",
                   "note": "",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "B9UM34Q525UA0029",
                   "img": "http://img3.cache.netease.com/photo/0029/2015-12-03/B9UM34Q525UA0029.png",
                   "timg": "http://img3.cache.netease.com/photo/0029/2015-12-03/B9UM34Q525UA0029.png",
                   "simg": "http://img3.cache.netease.com/photo/0029/2015-12-03/B9UM34Q525UA0029.png",
                   "oimg": "http://img3.cache.netease.com/photo/0029/2015-12-03/B9UM34Q525UA0029.png",
                   "osize": {},
                   "title": "网易曾经跟伊利一起策划了一个小温暖的概念，伊利想把自己的小品牌传递给消费者，有一千多万人参与这个活动。当找到一个品牌的爆点的时候，利用移动化、情感化的属性，就会得到非常好的传播效果，这也是教育行业需要打动人心的方式。",
                   "note": "",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "B9UM35EP25UA0029",
                   "img": "http://img4.cache.netease.com/photo/0029/2015-12-03/B9UM35EP25UA0029.png",
                   "timg": "http://img4.cache.netease.com/photo/0029/2015-12-03/B9UM35EP25UA0029.png",
                   "simg": "http://img4.cache.netease.com/photo/0029/2015-12-03/B9UM35EP25UA0029.png",
                   "oimg": "http://img4.cache.netease.com/photo/0029/2015-12-03/B9UM35EP25UA0029.png",
                   "osize": {},
                   "title": "网易还和滴滴一起创造了一个橘色星期一的活动，在周一实现了一定程度的交通压力的缓解。",
                   "note": "",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "B9UM368N25UA0029",
                   "img": "http://img3.cache.netease.com/photo/0029/2015-12-03/B9UM368N25UA0029.png",
                   "timg": "http://img3.cache.netease.com/photo/0029/2015-12-03/B9UM368N25UA0029.png",
                   "simg": "http://img3.cache.netease.com/photo/0029/2015-12-03/B9UM368N25UA0029.png",
                   "oimg": "http://img3.cache.netease.com/photo/0029/2015-12-03/B9UM368N25UA0029.png",
                   "osize": {},
                   "title": "李淼先生提到的另一个关键词是平台，平台价值可以连接一切，不是一个单纯的单位，不是一个单纯的资源，而是用一个平台化的模式来为教育营销进行服务。",
                   "note": "",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "B9UM36TM25UA0029",
                   "img": "http://img3.cache.netease.com/photo/0029/2015-12-03/B9UM36TM25UA0029.png",
                   "timg": "http://img3.cache.netease.com/photo/0029/2015-12-03/B9UM36TM25UA0029.png",
                   "simg": "http://img3.cache.netease.com/photo/0029/2015-12-03/B9UM36TM25UA0029.png",
                   "oimg": "http://img3.cache.netease.com/photo/0029/2015-12-03/B9UM36TM25UA0029.png",
                   "osize": {},
                   "title": "李淼先生认为我们可以跟广告主进行深入的沟通，共建价值内容，形成教育原生的平台，把内容传播出去。",
                   "note": "",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "B9UM37P225UA0029",
                   "img": "http://img4.cache.netease.com/photo/0029/2015-12-03/B9UM37P225UA0029.png",
                   "timg": "http://img4.cache.netease.com/photo/0029/2015-12-03/B9UM37P225UA0029.png",
                   "simg": "http://img4.cache.netease.com/photo/0029/2015-12-03/B9UM37P225UA0029.png",
                   "oimg": "http://img4.cache.netease.com/photo/0029/2015-12-03/B9UM37P225UA0029.png",
                   "osize": {},
                   "title": "同时也有机会做教育的移动广告体系，网易在产品里已经做了类似的行业的标签广告。",
                   "note": "",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "B9UM38CK25UA0029",
                   "img": "http://img4.cache.netease.com/photo/0029/2015-12-03/B9UM38CK25UA0029.png",
                   "timg": "http://img4.cache.netease.com/photo/0029/2015-12-03/B9UM38CK25UA0029.png",
                   "simg": "http://img4.cache.netease.com/photo/0029/2015-12-03/B9UM38CK25UA0029.png",
                   "oimg": "http://img4.cache.netease.com/photo/0029/2015-12-03/B9UM38CK25UA0029.png",
                   "osize": {},
                   "title": "在2016年非常核心的网易传媒的新的产品和平台，就是网易直播平台。",
                   "note": "",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "B9UM39BJ25UA0029",
                   "img": "http://img4.cache.netease.com/photo/0029/2015-12-03/B9UM39BJ25UA0029.png",
                   "timg": "http://img4.cache.netease.com/photo/0029/2015-12-03/B9UM39BJ25UA0029.png",
                   "simg": "http://img4.cache.netease.com/photo/0029/2015-12-03/B9UM39BJ25UA0029.png",
                   "oimg": "http://img4.cache.netease.com/photo/0029/2015-12-03/B9UM39BJ25UA0029.png",
                   "osize": {},
                   "title": "2016年网易可以邀请真正的教育行业的掌舵人，有独特理念的教育营销的教育行业的专家来我们的平台上，跟用户和学生在各种场合进行传递。",
                   "note": "",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "B9UM39P525UA0029",
                   "img": "http://img3.cache.netease.com/photo/0029/2015-12-03/B9UM39P525UA0029.png",
                   "timg": "http://img3.cache.netease.com/photo/0029/2015-12-03/B9UM39P525UA0029.png",
                   "simg": "http://img3.cache.netease.com/photo/0029/2015-12-03/B9UM39P525UA0029.png",
                   "oimg": "http://img3.cache.netease.com/photo/0029/2015-12-03/B9UM39P525UA0029.png",
                   "osize": {},
                   "title": "网易还要共建教育营销的互动传播平台，不管是公开课还是直播平台，能达到平台化的效率，来满足大家各个方面的营销需求。",
                   "note": "",
                   "newsurl": "#"
                }
            
                ,
                {
                   "id": "B9UM3AGQ25UA0029",
                   "img": "http://img4.cache.netease.com/photo/0029/2015-12-03/B9UM3AGQ25UA0029.png",
                   "timg": "http://img4.cache.netease.com/photo/0029/2015-12-03/B9UM3AGQ25UA0029.png",
                   "simg": "http://img4.cache.netease.com/photo/0029/2015-12-03/B9UM3AGQ25UA0029.png",
                   "oimg": "http://img4.cache.netease.com/photo/0029/2015-12-03/B9UM3AGQ25UA0029.png",
                   "osize": {},
                   "title": "网易希望在2016年教育营销合作里面可以和更多的伙伴真正成为合伙人的概念，一起共建共赢教育行业，把网络资源优势拿出来，把大家的需求和品牌的方向拿出来。相信有网易平台的支撑大家一定可以做很好的合伙人，像中国合伙人一样成为最后的乘风破浪的教育企业，在教育企业里成为真正的精英。",
                   "note": "",
                   "newsurl": "#"
                }
            
            ]
        }